Tabuk Agriculture Company (TADCO), one of the most successful agricultural companies in the Middle East, celebrates its 25th year of existence this year. For 25 years, TADCO has been a landmark in agriculture in the Middle East, proudly serving its stakeholders and the agricultural community with its pioneering agricultural technology. Tabuk region in the North-West of Saudi Arabia is famous for agriculture, nestled in fertile lowlands surrounded by mountains and hills. The moderate climate and high fertility of the soil, coupled with pure fresh groundwater makes the region an ideal location for producing finest quality fruits, vegetables, olives, alfalfa and wheat.
TADCO is an innovator in cold store technology for potatoes, onions, and fruits in Saudi Arabia, and in 1999 it invested in the most advanced cold storage technology in the world such that today it has the most advanced storage facilities in the Middle East. Potatoes can be stored in 34 cold rooms, with a combined storage capacity at any one time of 13,000 MT (up to 26,000 MT for two crops per year). Fruits can be stored in 16 additional rooms for a storage capacity of up to 5500 MT of fruit at any one time and are graded using state-of-the-art computerized grading equipment. The cold-storage system is completely computerized, with local environmental conditions in each store room continually monitored 24/7
in 2007, in recognition of the dynamic changing market environment, TADCO became the first agricultural company in Saudi Arabia to divide its businesses into “Strategic Business Units” (SBUs), with the formation of a “Fruits Business Unit” and an “Olives Business Unit”. In 2008, three more Business Units were added (“Forage Business Unit”, “Vegetables Business Unit”, “Grains Business Unit”) thus completing the changeover to “Business Units” of all of Tadco’s farming enterprises. The formation of these five Business Units, each with its own General Manager and full team compliment of production, sales/marketing, finance, administration is one of the most important decisions of TADCO’s history, and TADCO’s Business Units are thus considered unrivalled in expertise in the Kingdom in the field of production, marketing, and sales. The strategic direction and vision of each Business Unit is guided by the “Chief Officers” of a) strategy & business development, b) finance, c) operations, d) resources all of whom in turn are guided by the vision and strategic leadership of TADCO’s Chief Executive Officer.
TADCO also maintains a Corporate Marketing and Business Development function bringing TADCO and its customers closer together in a way that the competition are unable to match. Market Research and Product Development involves close coordination between “production” and “marketing”, which is a unique phenomenon in Saudi Arabia, and further widens the competitive gap between TADCO and its competitors.
