Marketing Details

Our high quality alfalfa is considered among the best in the world, and is much sought-after by the top dairy farms in the region for increasing their milk yields and reducing their unit cost of milk production. This is because we focus on producing a product of the required specifications in terms of ADF, NDF and protein. Trials conducted in Saudi Arabia involving our top quality alfalfa have proven to dairy farmers the importance of feeding cows high quality alfalfa for highest possible milk yields.


We offer flexibility with withdrawals and a very precise delivery schedule so that our customers have peace-of-mind of continuous supply all-year-round. Our Forage Sales Manager is dedicated to providing superior after-sales service and our customers appreciate the trust and transparency in dealing with us.


Our 3-tie bales are ideal for dairy farms because they are easy to handle, easy and quick to offload from trailers, and are ideal size for maintaining moisture content without any internal browning.


To achieve optimum product quality, we use the most modern windrowers, balers, pickers, rakes and tractors for ensuring the alfalfa is baled at the right moisture content to ensure minimal leaf loss.

Food Safety

We also care about the food chain along the dairy industry, and that’s why we implement an Integrated Pest Management Program, using only environmentally friendly chemicals for the control of pest infestation and weeds contamination.

Alfalfa Classification

A committee composed of highly technical personnel had been created, who are responsible in the classification of the produce according to the chemical component and with the requirements and satisfactions of customers.

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Ever since early Islamic times, Tabuk has been famous for its production of olives and olive oil, and so it is no surprise that TADCO is the leading olive oil producer in Saudi Arabia.

TADCO also has the distinction of having the first olive oil pressing plant in Saudi Arabia back in 1983.

Unique High Quality

Today, TADCO’s brands of olive oil (“Shamal” and “Zaituna”) meet or exceed the International Olive Oil Council standard for extra virgin olive oil. In fact, such is the high quality of our olive oil that we are the only olive oil (local or imported) to have the prestigious Saudi Quality mark of excellence, and as a result our consumers are guaranteed a product of excellent quality.

As a trusted Saudi Arabian company we endeavor to produce only the best possible product.

Due to the fact that Olive Oil does not contain any cholesterol, it is a very healthy alternative for fat in the diet. Our Zaituna product is packed in a distinctive package which symbolizes quality.

Olive Processing

The yield but increases the quality of the olive oil.

Fruit is picked at optimum ripeness and pressed as soon as possible to ensure best quality olive oil. With our TWO Stage ALFA LAVAL press and decanter (with a capacity of 3 ton an hour) we can extract oil at temperature below 30 Celsius to ensure we get Extra Virgin Olive Oil.

Within hours from harvesting by hand, the olives are crushed, at cold temperature, which ensures the olive oil quality is maintained. After crushing, the greenish yellow oil drips off at the end of the production line and is collected. The gentle handling of the olives and the oil ensures there is a natural balance between aroma and taste. The resulting olive oil has a very sweet and smooth taste. To ensure perfectly hygienic conditions, the olive oil is stored in stainless steel tanks under nitrogen to maintain the quality, aroma and color of the oil throughput the year.

Promoting Healthy Diet in Saudi Population

TADCO plans to actively encourage increased per capita consumption of olive oil in Saudi Arabia, where the average consumption is only 0,4 kg per year. This will be achieved through organizing numerous small seminars and obtaining endorsements from the medical profession.

Types of olive oil produced by Tabuk Agricultural Development Company

Origin: Spain

Purpose : Oil

The Picual Tree

Picual is a medium vigour tree with a spreading and dense canopy. It comes into production early. It shows constant and high productivity and is very hardy. The Picual variety represents about 90% of the olive trees planted in the Jaen region of Andalucia , Spain , the largest olive growing area in the world.

The Picual Fruit

Fruit shape is oval and curved with a nipple on the end. Both oil content and yield are high. The fruit ripens mid to late season. During the first years, fruits tend to be larger than normal and they are highly rated for pickling as black olives for the firmness of their flesh.

Picual Agronomic Characteristics

Picual is highly rated for its early start to bearing and its high productivity. The fruit has low attachment making it suitable for mechanical harvesting. It is tolerant of cold, salinity and excess soil moisture.

Picual is a hardy variety and adapts well to different climates and soil conditions. It is sensitive to verticillium wilt and peacock spot.

Origin: Italy

Purpose: Oil

The Coratina Tree

Coratina is one of the most important Italian varieties, especially favoured in the area of Puglia, the largest olive growing area of Italy. This variety adapts very well to different growing environments and conditions.


The Coratina Fruit

The fruit is large and oval with no nipple and many small lenticels. The fruit ripens evenly and late in the season. In some years it is also suitable for green table olives.


The Coratina Oil

Coratina produces very high quality oil with high levels of polyphenols making it very stable. Interestingly these sought after oil characteristics are present in oils produced from Coratina in completely different growing areas like Argentina.


Coratina Agronomic Characteristics

Coratina comes into bearing very early and productivity is high and constant. This variety has shown some susceptibility to sooty mould. Coratina is tolerant of cold and in some areas of its native Italy it is planted as a pollinator; however Coratina should be planted with other varieties for cross-pollination.

Origin: Syria

Purpose: Oil

The Surani tree

Surani is the most important variety in the Syria, Lebanon, Jordan and Palestine area. This variety, spread over a wide area and used for hundreds of years by people of the middle east is well adapted for this area.

It is a medium sized tree, with drooping branches. The leaves are light green in color (almost silver).

The Surani Fruit

The fruit is round shaped and quite large. It has a high percentage of oil around 22%. The fruit ripens mid season and is a constant producer in our area.

The Surani oil

As already mentioned the fruit has a high oil content of about 22%. The oil is very stable and of good quality. It is less pungent than the Italian varieties, but is popular in the Middle East.

Origin: Palestine

Purpose: Dual

The Nebali tree

Vigorous growing with an almost blue-green color. Quite a large tree. As it from the Middle East it is well established in our area and produces well here too.

The Nebali fruit

The fruit is large with an oval shape. The one halve is bigger than the other, with a pointed end. The fruit is pickled and due to high carbohydrates tasted very nice

Origin: Spain

Purpose: Table

The Manzanillo Tree

Manzanillo is one of the most widespread varieties in the world. There is over 50,000 hectares of this variety in the province of Seville . It is also grown in America , Portugal , Israel , Argentina and Australia . It is the one of the most highly rated table olive varieties in the world. Manzanillo is a low vigour variety with a spreading and medium dense canopy. It has an early start to bearing and its productivity is high but alternate.

The Manzanillo Fruit

The fruit ripens early and is usually harvested green for processing, but is suitable for almost all styles of table olive processing. The fruit is of medium size and is spherical in shape and has a high removal force.

The Manzanillo Oil

Manzanillo has medium oil content but is high quality. Can be very hard to extract, especially when fruit has high moisture content.

Manzanillo Agronomic Characteristics

Manzanillo is sensitive to cold and very sensitive to Verticillium wilt and Peacock spot. In Spain it is grown without pollinators but in California, and now Australia we know that it needs cross pollination. Manzanillo has been widely planted in Australia, with high expectations placed on it, especially for the production of olive oil, which it will find hard to achieve, as it is primarily a table variety.



An overview of potato production in Saudi Arabia

The estimated total annual potato production in Saudi Arabia varies between 400,000 MT 450,000 MT (of which most is suitable for processing into French fries) Imported potatoes account for 40,000 MT to 50,000 MT annually.

There are literally hundreds of potato producers in Saudi Arabia comprising potato production units of all sizes and capabilities, growing many varieties for sale mainly to the wholesale markets. Over 75% of the total potato production in the Kingdom comes from small farmers grouped in different regions, and who supply local wholesale markets.

Potato Production at TADCO

Potatoes of many varieties have been grown at TADCO over the years, and today TADCO is the single biggest potato producer in the Kingdom, supplying over 65% of the requirements of Saudi French fries factories for locally grown potatoes.

TADCO’s potato production has traditionally been spread over two crops per year – (i) a “spring” crop with planting in January and harvest in June / July) and (ii) an “autumn” crop with planting in August and harvest in December / January. In 2004, TADCO produced for the first time in Saudi Arabia a third “summer” crop, and it now has the unique distinction of being one of the few potato producers in the world which can supply the French Fries factories in Saudi Arabia all-year-round.


Our potato yields are excellent, and this greatly helps reduce our Unit production costs, which makes our potatoes competitive for supplying the factories.


The equipment used to plant, grow, and harvest the potatoes includes 6 “Cruz” planters, 5 “Grimme” harvesters, 2 “Grimme” diggers, and 5 “Carulle” sprayers. The potato stores are among the most advanced in the world, allowing for “curing” and storage for up to 6 months. Where possible, environmentally friendly chemicals are used so as not to harm beneficial insects or the environment, and only natural plant extract from eucalyptus tree is used as a sprout suppressant during storage.


TADCO focuses on producing potatoes of the required specifications for French fries factories and chips factories, and is now producing potatoes with a recovery rate of 60%+ for the processing factories, which is also very good for the factories themselves because this lowers their unit production costs.

TADCO Potato Marketing

Some potatoes are sold fresh from the harvest, although most of the potatoes (and onions) are stored in our highly sophisticated cold stores. Both potatoes (and onions) are “conditioned” for as long as necessary to ensure they can be stored for up to 10 months. Thereafter, as-and-when the market requires, the potatoes and onions are graded, inspected and packed.

Such is our success with our customers, that TADCO is now the most sought-after potato producer / supplier in the Kingdom. The French Fries factories find many attractions in doing business with us. For example we offer flexibility with withdrawal from our cold stores (saving our factory customers the cost and hassle of cold storage). Our potatoes are also known for their high “recoverability” meaning that the factories are able to process the maximum quantity possible of high quality French fries from our potatoes. We are also the only agricultural company to provide a product sales manager dedicated to sales of potatoes (and onions), so he provides a superior customer service than our competitors.

French fries factories also benefit from reduced operating costs because of our high quality potatoes (which reduces “stop-starts” on the factory floor), and the factories also appreciate the trust and transparency when dealing with TADCO. Our French Fries factory customers own customers in-turn are happy with the high quality French Fries.

The French fries factories now measure their benefits in terms of unit production cost and productivity instead of just the absolute cost of potatoes. In this regard, TADCO has done a great deal to improve the proficiencies of the French Fries factories in the Kingdom.

For the general public, our “table” or “kitchen” potatoes are mainly sold on markets all over the Kingdom and are well liked.

  • More time spent on planning together around customer needs.
  • Product Sales Manager is “self-managed”, knows what to do, and understands the importance of his contribution.
  • Coordination between TADCO’s internal departments ensures quick response to problems
  • Commitment to new investment in cold storage infrastructure for better serving the customer
  • Commitment to continuous research for varieties that better suit customers’ needs.
Market Size processing potatoes for French fries:

The total market for processing potatoes is growing every year as the Kingdom’s population continues its rapid growth rate. Currently the French Fries market size is 200,000 MT of raw potatoes, and this is expected to increase much more in the next few years. In fact the existing French fries factories in the Kingdom are embarking on very ambitious expansion programs, more than doubling their capacities in anticipation of huge increase in demand for French fries.

Potato New Product Development

In 2009 we hope to test-market a new low-calorie potato variety in response to consumer demand for lower calorie foods in general.

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White Onion
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The Nursery Department is divided into three sections as follows:


Propagation of stone fruit, citrus, olive, fig trees and grapevines. At the moment we produce fruit trees to supply TADCO projects and sales to local customers.

Propagation of ornamental indoor and outdoor plants to serve internal requirements and for sales to customers through our “garden center” in Tabuk city.

Landscaping extension services where we plan individual gardens according to needs and provide the necessary plants and do the initial landscaping. We also do landscaping project maintenance.

Food Safety

Food safety is our utmost concern, and to this end we adopt “Integrated Pest Management” (IPM) system when agri-chemicals are applied. Environment friendly and species-specific chemicals are used and only sprayed after extensive monitoring of the pests. When biological control is possible and natural populations of pest predators are present within orchards, chemicals are avoided entirely.

Chemical residue analysis is done by independent laboratories to ensure that fruits sold to the customers are free of harmful chemicals.

Environmental Protection

In addition to using only environment friendly pesticides, we also limit the use of herbicides through the extensive use of “mulching.” Organic materials are used to control weeds and to create an optimum growing environment for the trees. Occasionally some weeds do sprouts and these are removed by hand. This is especially important in the young fruit tree and vineyard blocks. Another benefit in using mulch is that a micro climate is produced that is more suitable for plant growth. Soil moisture management is easier and together with a cooler soil temperature excellent growing conditions is produced. Such conditions results in a stronger plant that is less prone to insect infestations and diseases.

Fruit Harvest Practices

Fruits are harvested according to international standards of quality. Pickers are meticulously trained in the proper handling of the fruit. Harvested fruit is quickly transported to cold rooms where it is immediately cooled to preserve the inherent quality of the fruit. With close monitoring we ensure that the cold chain is maintained until the final product is delivered to the market.

Research and Development

Extensive testing of new fruit tree varieties from all over the world is conducted at Tadco in order to find the most suitable cultivars to Tadco’s growing conditions. A new variety of fruit is commercially planted only if we are convinced of the quality of the fruit produced. Fruit quality is tested for shelf life and taste to suit customers’ preferences.

How Fruits are managed at TADCO

Systematic, modern pruning techniques are followed while pruning fruit trees to ensure that the tree shape is optimal for producing good sized- and well- colored fruits. Each fruit type is pruned to its specific needs and enough light penetration is needed to maintain the fertility of the trees. Summer pruning is done to remove all unnecessary water shoots. The result is that more nutrients are channeled towards the developing fruits and fertile new shoots.

During the winter month’s old undesired wood and weak shoots are removed. This stimulates the trees to produce new growth which is essential to the production of quality fruit for the future.

Packaging and Storage

Fruit is pre-cooled directly from the field and then rapidly packed with an eight lane Mafroda weight sizer. This means that the fruit is spending only a short time outside of the cold storage facilities and the result is that the optimal quality of the fruit is preserved. The cold chain is strictly maintained from packaging right through till the fruit is delivered with refrigerated truck to the market. Data logging technology is used to monitor the temperature from the moment the trucks are loaded till it reaches the market.

Ongoing research ensures that Tadco is always changing the packing material used according to the preferences of the customers.

Cooling facilities
Number of cold rooms: 16 = 1 buffer room

Capacity main rooms: 4000MT

Capacity buffer room: 270 Pallets

Production volumes
Apricots – 2600MT

Figs- 60MT

Grapes- 3300MT

Nectarine- 380MT

Peaches- 4000MT

Pears- 2600MT

Plums- 740MT

Sales & Marketing

Customer Partnership
50% of Tadco’s fruit sales are currently handled by secondary wholesalers that buy from commissioners
They are the direct link to the public.
TADCO brand visibility is broadened by the secondary wholesalers
Secondary Wholesalers benefit from TADCO quality
Mutual benefit
Incentive scheme is run currently to financially motivate higher volume/price sale
Brand/Product Visibility
Window logo campaigns currently active in Riyadh
To increase the TADCO brand awareness
Giving shop owners the fame to be part of a high quality product company
TADCO pays for the manufacture and fitting of all window logo’s
Plans to increase the brand awareness to more cities in Saudi.
Increased Consumption Initiatives
More customer oriented products and packaging – fruit lunch box
Social responsibility of TADCO with the story book and colouring book for education and health awareness
Fruit nutritional flyers available for free at all sales points explaining briefly the health advantages of eating fruit
Cooking guide with recopies and nutritional info on natural and processed fruit and their advantages for human health
Import Plans
Fruit will be imported from other countries that have the opposite harvesting seasons from TADCO
Fruit will be imported to complement the current fruit mix
The main aim is to extend the fruit supply from TADCO over a longer period
TADCO wants to increase market share
TADCO want to be known to its customers as a reliable supplier of year round fruit supply
Same high quality fruit will be imported to secure TADCO brand name in the market
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Fruits Peaches
Grapes Perlette
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Customers & Markets

Grain Business unit value its customer alliances reserving a strategic relation that continued for decades since the establishment of TADCO. The nature of some products like wheat seeds necessitates a very special kind of marketing. In order to reach our widely scattered farmers all around the kingdom, we carefully selected the most powerful- most virtuous & honorable traders to carry over both sales & mission. Our mission does not stop at dispensing our product; we are committed to both quality & correct farming practices Kingdom wise. By those esteemed customers (partners), we assure that our most reputable wheat seeds reach almost all agricultural areas in the Kingdom with fair prices along with our best after sales services. TADCO seeds are proved to give the maximum productivity of wheat in all climates from North to south; & from west to east.

Market Share

TADCO wheat seeds market share used to have a continuous up ward trend. In fact, our brand is leading due to so many factors mostly connected with its pioneer ship when it established the first seeds processing plant in the Kingdom during 1988 & then when others followed, TADCO lead by establishing the most modernized processing plant in 1998. Working at the sophisticated standards of the ISO 9000 accredited 2006; TADCO seeds quality becomes unquestionable & so realized the lion’s share in the highly competitive seeds market even in times of low total demand. 2007 market share reached 27% of the total seeds market while a 29% is set as an strategic target for 2008

How we manage our customer alliances?

Our grain business unit in conformity with the company mission tuned the marketing practices along with the commitment to the society & the agricultural sector development. To that end, we used to organize round tours annually for TADCO field experts to give lectures & consultations to small farmers in all agricultural areas. We also make sales promotions spending millions on these activities. Every summer or so we invite farmers & Agricultural Engineers to spend days in our project enjoying Tabuk’s nice weather & benefiting from lectures & scientific seminars & discussions. This role is done in collaboration with the Ministry of agriculture with the purpose of educating the agricultural community towards perfection of farming practices.

Seed Specification

TADCO seeds having excellent reputation produced under the supervision of the ministry of agriculture & seed committee manage by qualified expertise agricultural engineers to ensure the following specifications :-
Thousands kernel weight not less than 46 grams
Seed purity not less than 98%
Germination percentage above 95%
Viability above 95%
Moisture content 7 to 9%
Inert matter less than 1%
Other crops in one kg sample less than 4 seeds
Number of weed seeds in one kg sample none
Seed Treatment
Seeds treated with either RAXIL or Dividend to protect the produced seeds from any fungal diseases.
Seed processing plant
TADCO have two plants to cover & satisfy the Customers requirement with excellent seed specifications.